There are 3 types of digital media:
Owned Media: Any online asset that you have setup like your website or social media channels.
Paid Media: Paid advertising to promote your online content ad channel traffic to your owned media assets.
Earned Media: Traffic earned via customers recommending you by word of mouth or through social media.
We offer these digital marketing solutions:
Everyone is familiar with email, but figuring out how to use email to market to current and prospective customers is a whole different thing than sending messages to friends or coworkers. There are a lot of tools out there like Mailchimp and Marketothat help you build automated marketing series, but you’ve got to start with a plan and a list before you can do much else. We’ll talk a little bit more about building a list using other marketing tactics, but a current customer list is a great place to start. When thinking about the content that you want to send to customers, ensure that it’s something of value to them. If you’re marketing for a company that provides services, say a dog-walking business, sending your customers a newsletter that highlights local parks, fun dog-related news, and offers for partner deals would be a high starting point. As your list begins to grow, you can segment out customers and prospects, then provide unique content or offers to each. With email marketing, it’s essential to stay compliant with the CAN-SPAM Act, to provide valuable content, and to make sure that you’re not sending TOO many emails.
SEO stands for “Search Engine Optimization.” SEO, also referred to as organic search marketing, has to do with where your website appears in a Google (or another search engine) search. There are a TON of factors that play into where your business lands, but one of the keys to getting good results is creating fresh content that includes the key topics that you want to be found for. For example, if we go back to the dog-walking business, creating a blog where you share updates about local events and tips for training. The important thing is that the content is original and fresh, so that search engines find a reason to continue sending people to your site. The Beginners Guide to SEO from Moz is an excellent resource for learning the ins and outs of SEO.
Paid Search Basics
Paid Search Basics
Paid search has some similarities to SEO, but you have more control over where your business lands and what keywords your website shows up within a PPC strategy. With Google Ads, which appear above the organic (non-paid) search results, you can pick which keywords you want to show up for and bid on them. Some keywords can be highly competitive, so it’s recommended that you mix broad keywords with long-tail keywords that are specific to your business and location. Sending people who are looking for your service, but haven’t yet heard of you to your website can be a great way to collect email addresses for your list.
PPC / Adwords:
By ordering a Google adword Campaign or pay per click campaign (PPC) you can drive traffic to your website immediately. This is a great solution for new and established websites. With a pay per click campaign you can get onto the front page of Google immediately.